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Webinar: Strength & Endurance in Rubber

January 24, 2024 @ 10:00 am - 12:00 pm

Webinar Description: This webinar is designed for industry professionals wanting an “on-ramp” to the vast subject of managing the strength and durability of elastomeric materials and products. A technical background is helpful, but not required. This course will cover:

What does failure really cost?

Factors that limit rubber’s strength and endurance:
– molecular and mesoscale origins
– energy principles governing crack growth
– special effects: strain crystallization, rate and temperature dependence, ageing

What can be done to avoid failure?
– experimental methods: crack growth, crack nucleation, ageing
– analysis methods for understanding real-world durability: FEA, multi-channel load inputs, block cycle schedules, lengthy load signals
– design strategies

Price: Free for Members / $99 Non-member


Instructor: Dr. William V. Mars, P.E., President of Endurica LLC
Bio: Dr. Will Mars is the founder and President of Endurica LLC, the global leader in durability management solutions for rubber. Endurica’s testing and simulation solutions bring unmatched speed and accuracy to product development organizations, enabling them to compete and win on durability. Dr. Mars has received several awards for his scientific contributions and innovations, including the 2017 Rubber Division ACS Arnold Smith Special Service Award, the 2007 Sparks Thomas award of the ACS Rubber Division, and the 1999 Henry Fuchs award of the SAE Fatigue Design & Evaluation committee. Dr. Mars is the editor of the journal Rubber Chemistry & Technology, and past editor of Tire Science & Technology with 50+ peer-reviewed publications and four patents. His experiences and contributions span a topic range including material characterization, product evaluation, constitutive modeling, crack nucleation, fracture mechanics and fatigue life prediction methods.


January 24, 2024
10:00 am - 12:00 pm
Event Category: